Windsor Arts Centre

South Asian Arts Festival

 

Challenge

Promote the festival as a vibrant community event which involves both traditional and modern Asian Cultures.

 

Audience

All ages and cultural backgrounds.

 

Solution

A range of individual posters with modern graphic illustrations printed directly onto authentic Asian fabrics. This gave the marketing communication a tactile and innovative feel. The headline font was bespoke designed and was based on hand-painted Punjabi script. The posters were inkjet printed onto fabric with each one becoming one-off limited editions. Some were hung as bunting at the festival.

 

This project was featured in Creative Review's – 'What's new in Design'.